Quotes taken from Brian Solis Post:
Brian talks about social media at the executive level and writes that “executives don’t think about tools they think about results.” You have to show executives that social media efforts can have tangible beneficial results that co-exist with strategies and values that are already in place.
He writes “Welcome to the era of tangible where business value and outcomes are factored into digital strategy and prioritization. Otherwise you’re just doing social media either for the sake of it or because it’s what everybody else is doing. And, what good is that?”